executive search dating
Background
Executive Search Dating is a premium and personalized matchmaking service, connecting professionals with similar aspirations for a hassle-free dating experience.
Challenge
Reconceptualize the strategy by tapping into the essence of the company's core demographic: career-focused singles in pursuit of meaningful relationships and tangible results.
Insight
Resonate with their business-centric mindset and create an emotional connection by integrating business with the language of love.
Idea
Incorporate business lingo into the context of love through savvy copy for a relatable messaging approach. The goal is to bridge the gap between their professional world and desire for serious relationships.
Art Direction & Copywriting:
Lily Ruble
