Social Media Marketing
As a marketing coordinator, I direct digital strategy and content creation across five distinct hospitality brands in Toronto:
Strategic Alignment: Building comprehensive social strategies that directly serve restaurant operational goals, whether driving weekly covers, launching seasonal menus, or promoting ticketed events.
Community & Engagement: Crafting the brand voice through quippy captions, authentic day-to-day storytelling, and active community management in the comments.
Production Coordination: Direction and facilitation of creative teams, collaborating closely with internal groups and external videographers for digital campaigns.
Hands-On Creation: Stepping behind the lens myself by capturing agile, on-the-floor content with my own camera or iphone and handling full post-production editing to keep feeds dynamic and current.
Campaign: Sunday Roast
Promote Sunday Roast: A family-style Greek feast inspired by Chef Nick’s upbringing in his home country.
Project Brief
Brand: Meláni
Client: Ink Entertainment & Navigate Group
Project Scope: Social Media Management, Content Strategy, & Campaign Coordination
Creative Team
Strategy, Coordination, and Management: Lily Ruble
Videography & Editing: Yohaan Kerawalla
Campaign: greek wine week
Driving Event Reservations: Promote a cultural event - a social wine tasting hosted by a Greek winemaker into tangible bookings
Project Brief
Brand: Meláni
Client: Ink Entertainment & Navigate Group
Project Scope: Event Marketing, Social Media Management, Content Strategy, & Lead Generation
Creative & production
Strategy, Coordination, and Management: Lily Ruble
Videography: Ink Entertainment & Yohaan Kerwalla
Video Editing: Lily Ruble
Campaign: Soi Thaifoon Photobooth trend
Integrating trends and community: Inspired by the massive resurgence of photobooths across social media, this campaign captures the experiential side of dining. By collaborating with Four Poses Photobooth and leveraging Soi Thaifoon’s location within the Waterworks Food Hall, the reel positions the venue as destination.
Project Brief
Brand/Client: Soi Thaifoon
Project Scope: Content Strategy, Campaign Coordination, & Full-Scale Video Production
Creative & Production
Strategy, Coordination, and Management: Lily Ruble
Videography & Editing: Lily Ruble
Campaign: Beso Happy Holidays
Showcasing the Team: Holiday campaigns often focus solely on seasonal menus, but the true identity of Beso lies in its hospitality. This reel celebrates the team who creates the energy, music, and atmosphere every single night, fostering a genuine sense of connection with the community.
Project Brief
Brand: Beso by Patria
Client: Ink Entertainment & Navigate Group
Project Scope: Social Media Management, Content Strategy, Content Creation, & Campaign Coordination
Creative & Production
Strategy, Coordination, and Management: Lily Ruble
Videography & Editing: Lily Ruble