Depop Rewind

Challenge

Make Depop the talk of the town again by reigniting its cultural relevance among Gen Z through community and creativity—without relying on traditional messaging.

insight

Fashion and music are how Gen Z defines identity, even for eras they never lived through. They don't just admire internet-born subcultures, they want to belong to them.

Idea

Depop Rewind matches users to a nostalgic internet-born subculture based on their Spotify habits, then delivers a curated playlist and fashion picks from top Depop sellers to match. Users can dive deeper on the Rewind Eras Page or step fully into their era at offline dance parties.

Art Direction & Strategy: Lily Ruble
Video Editing: Maximos Lontok